Our Logo Journey: Redefining Identity, Innovation, and Excellence."
Brief overview of why the logo evolution was necessary and how it aligns with your brand's growth and mission.
Image: A hero banner showcasing the current logo with a tagline (e.g., "From Vision to Reality").
2. The Old Logo: Identifying the Challenges
Content:
Describe the old logo’s strengths (e.g., conveyed the brand name) and its shortcomings (e.g., complexity, scalability, and lack of uniqueness).
Image: Display the old logo with annotations highlighting the pros and cons.
3. Setting the Parameters for a New Design
Content:
Outline the goals for the redesign: minimalism, scalability, innovation, trust, and relevance.
Image: A graphic list or icons representing design goals (e.g., "Innovation," "Trust," "Scalability").
4. Inspiration and Initial Sketches
Content:
Discuss the inspirations behind the new design, such as the eagle and the tech-oriented elements.
Mention how sketches were developed from these inspirations.
Images:
Display early sketches and concepts with a "hand-drawn" aesthetic.
Add captions describing the thought process for each sketch.
5. V1 Iteration: Almost There
Content:
Explain the first finalized version, its strengths (minimalism, scalability) and weaknesses (similarity to other logos).
Images:
Show the V1 design alongside its variations.
Overlay comparisons with logos from the aviation industry to illustrate the challenge.
6. A New Direction: V2 Development
Content:
Describe the pivot to a fresh concept inspired by a real eagle and new design principles.
Images:
Show sketches transitioning into V2.
Include the mark inspiration (real eagle references) alongside the logo’s abstract representation.
7. Typeface Inspiration
Content:
Highlight how the typeface evolved to complement the logo, showcasing innovation and personality.
Images:
Display typeface inspirations and experiments with different fonts.
Provide a side-by-side comparison of older typefaces and the final choice.
8. The Final Logo: V3
Content:
Present the final logo, explaining how it encapsulates the brand's values: innovation, trust, passion, and seamless operation.
Highlight specific elements (e.g., eagle gliding, propeller, drone with a package).
Images:
Showcase the final logo with annotations breaking down key elements.
Display the logo in various contexts (e.g., app icon, website header, business card).
9. The Journey in Retrospect
Content:
Summarize the evolution, focusing on how the logo represents the brand's transformation and future aspirations.
Include a call to action (e.g., “Experience the future with us” or “Learn more about our journey”).

Describe the old logo’s strengths (e.g., conveyed the brand name) and its shortcomings (e.g., complexity, scalability, and lack of uniqueness).